Lance Pendleton on stage in front of a black curtain, talking to the room with a small smile.

Real estate
keynote speaker
Lance Pendleton

Lance Pendleton delivers keynotes for real estate audiences. He is a TEDx speaker. I speak to conferences, brokerages and associations. Every room leaves with a structure it can use on Monday.

I reply within two business days.

Apple

Sotheby’s International Realty

Compass

TEDx

Notable

(The reel)

What it looks like in the room.

I’ve spoken to hundreds of rooms. They span real estate, mortgage, sales enablement and higher education. Apple, then the largest Sotheby’s International Realty affiliate in the U.S., then Compass as it grew from 6,000 to 30,000 agents. Everybody leaves with one thing to do on Monday, because a list of twenty five things never gets done.

A full room of agents seen from the back, with Lance Pendleton teaching on stage
Lance Pendleton giving his TEDx talk, filmed close against a dark backdrop.
Lance Pendleton on stage with one arm raised, in the middle of a story

Three talks.

I teach. I do not sell from your stage. The last slide points to a free workshop, and that is all.

(01)

We’re not in sales.

A keynote on the four jobs agents do. Agents are consultants, advocates, advisors and educators. Almost nothing they are taught fits any of the four.

They leave with the four jobs and the one they have been skipping.

(02)

Partnership. Their words, not mine.

A keynote on what buyers and sellers say they want from an agent. For years I asked buyers and sellers what they need from an agent. They said partnership.

They leave with a first meeting they can run as a conversation.

(03)

Put the bumpers on the gutters.

A keynote on building structure agents keep. Agents want structure and reject what they are handed, because it arrives as an instruction.

They leave with the question that finds what they dropped this week.

Real estate sales meeting topics.

Each talk also runs as a session for a sales meeting, a team retreat or a breakout. Same ideas, cut to the hour you have. Ask about a shorter session or a breakout

The four jobs. Your agents find the one they’ve been skipping.

Partnership. Your agents leave with a first meeting they can run as a conversation.

Bumpers on the gutters. Your agents leave with the question that finds what they dropped this week.

The TEDx talk.

My TEDx talk, “Guiding difficult decisions from monkey brain to wise mind,” runs eight minutes. Watch two minutes and you will know whether I fit your room.

For the people who sign off on speakers.

Lance Pendleton sitting back in an armchair with a hand resting at his cheek, smiling.

“Having worked alongside Lance, I have firsthand experience of the impact his knowledge and expertise has on development, team performance and individual growth.”

John Lannan

former MLB pitcher

“Lance’s ability to connect to an audience and quickly help them think about the work that they do differently, feel inspired, and walk away with tangible things that have a huge impact right away is unparalleled.”

Founder and organizer of a TEDx event

Books for the room.

The Senior Partner comes in two editions, one for agents and one for homeowners and their families. Books go on the same invoice as the talk, so your office pays once.

Email me how many copies you need.

Or ask for books in the form below.

Cover of The Senior Partner by Lance Pendleton, homeowner edition: a field guide to real estate for clients 65 and over
Cover of The Senior Partner by Lance Pendleton, agent edition: a field guide for supporting the real estate needs of clients 65 and over

The host kit.

One line for the stage.

Please welcome real estate coach, TEDx speaker and author of The Senior Partner, Lance Pendleton.

Short bio.

Lance Pendleton is a real estate coach, TEDx speaker and author of The Senior Partner, based in Connecticut. He founded PreTSD Consulting, created Reframe Lab and was National Head of Agent Development at Compass. He has helped develop and train thousands of agents and professionals. He hosts Market Ready, the Notable podcast.

Longer bio.

Lance Pendleton is a real estate coach, TEDx speaker and author of The Senior Partner, based in Connecticut. He founded PreTSD Consulting, created Reframe Lab and was National Head of Agent Development at Compass. He began as a market trainer at Apple, then served as Chief Innovation Officer at the largest Sotheby’s International Realty affiliate in the U.S. His years at Compass covered its growth from 6,000 to 30,000 agents. Over the past 20 years he has helped develop and train thousands of agents and professionals. His TEDx talk is on ted.com. The Senior Partner has an agent edition and a homeowner edition. Today he is Founder and CEO of PreTSD Consulting and hosts Market Ready, the Notable podcast.

Read-aloud introduction.

Our speaker is Lance Pendleton. Lance is a real estate coach, a TEDx speaker and the author of The Senior Partner. He is based in Connecticut. He founded PreTSD Consulting and created Reframe Lab. He started as a market trainer at Apple. He went on to serve as Chief Innovation Officer at the largest Sotheby’s International Realty affiliate in the U.S., and then as National Head of Agent Development at Compass during its growth from 6,000 to 30,000 agents. Over the past 20 years he has helped develop and train thousands of agents and professionals. He also hosts Market Ready, the Notable podcast. Please welcome Lance Pendleton.

I have no AV needs of my own. Tell me in advance what your room can do, and we will match it.

Short answers.

What does a keynote cost?

It depends on the room, the travel and the length. Send me the date and I’ll quote the room.

How long is a keynote?

45 minutes, plus 15 minutes of Q&A.

In person or virtual.

Either. Put the city, or the word virtual, in the form.

Whether it’s a motivational talk.

It’s a teaching talk. Everybody leaves with one thing to do on Monday.

Whether I sell from your stage.

No. The last slide points to a free workshop, and that is all.

How fast I reply.

Within two business days.

Lance Pendleton standing with his arms crossed and one hand at his chin, looking straight at the camera.

Check a date.

Five questions start it. Within two business days I tell you whether the date is open and what the talk would cover.

Not booking an event. About the free workshop

Check a date.

I teach. I do not sell from your stage.