Lance Pendleton sitting forward with his hands clasped, laughing, looking at the camera.

Lance Pendleton.
Real estate coach, TEDx speaker and author of The Senior Partner.

Lance Pendleton is a real estate coach, TEDx speaker and author of The Senior Partner, based in Connecticut. He founded PreTSD Consulting, created Reframe Lab and was National Head of Agent Development at Compass.

I teach real estate agents to run their business without burning themselves out.

Real estate, minus the nonsense. Structure for agents. Clarity for the people they serve.

Join the next free workshop

Free, online, one hour. The last Monday of each month at noon Eastern, except December.

“Lance is brilliant and unfailingly helpful”

Chuck Scarborough, Emmy Award winning journalist for NBC News

(Laughs at his own material.)

Apple.

Market trainer at Apple.

Sotheby’s International Realty.

Chief Innovation Officer at the largest Sotheby’s International Realty affiliate.

Compass.

National Head of Agent Development at Compass. Helped develop and train agents as the company grew from 6,000 to 30,000 agents.

TEDx.

TEDxFultonStreet speaker, 2018.

Notable.

Host of Market Ready, the Notable podcast.

20 years training thousands of agents.

(For the record)

The short version.

The thing I hear most from agents is some version of “I’m good at this and I’m drowning.” The drowning is the part I work on.

More about Lance

Lance Pendleton lying on a rug beside his St. Bernard, Deegan. Both are looking at the camera.

Deegan. 175 pounds.

Four things agents get told. And what I say instead.

(01)

Told

Hustle harder.

Instead

Pick a pace you can hold, because the big push ends and everybody stops.

(02)

Told

Follow the script.

Instead

Sound like yourself. Clients can hear the script.

(03)

Told

Get up at five.

Instead

Decide what comes first. Then sleep.

(04)

Told

You need fixing.

Instead

Put the bumpers on the gutters, not another lesson on how to bowl.

Start here.

You’re great with people. This is the structure.

Three steps, in order.

(01)

The free workshop.

Free

Once a month. You leave with one thing to use this week.

Join the next free workshop

(02)

The four-week sprint.

Four Mondays

One topic, done properly.

About the four-week sprint

(03)

Reframe Lab.

Coaching membership

Every sprint is included. A Lance Pendleton production.

About Reframe Lab

(In their words)

“Lance is brilliant and unfailingly helpful with a remarkable gift for solving vexing problems, explaining complex technical issues and offering clear, easily understood guidance.”

Chuck Scarborough, Emmy Award winning journalist for NBC News

Lance Pendleton standing with his arms folded, laughing at something off to one side.

“Lance’s care for others in interpersonal growth and professional development has led to a transformative experience for many. He not only talks the talk, but truly walks the walk.”

Dr. Deb Courtney, licensed clinical psychologist

“Lance helped me discover that the more authentic I am to my true self, the better my relationships are. This was life changing, as I was trying to be everything to everybody.”

Chad Jeffers, musician and guitarist for Carrie Underwood

“Lance helped me define clear boundaries & empowered me to find the perfect balance between work & personal life. He introduced me to powerful tools & techniques that have revolutionized my work efficiency.”

Jessica Crase, real estate agent

(Press you can check)

HousingWire

FOX 5 DC

Lab Coat Agents

The Philadelphia Inquirer

Inman

6,000 to 30,000.

Agents at Compass while Lance was National Head of Agent Development.

Lance Pendleton on stage with his arms open, talking to a full room.

Booking a speaker.

Keynotes for rooms full of real estate people. I do not sell from your stage, because a room being sold to stops listening.

See the talks and check a date

The Senior Partner, in two editions.

One edition is for agents who serve clients 65 and over. The other is for those clients and their families, because each side needs different things from the same move. Both were published on July 1, 2026.

Agent edition

Homeowner edition