(A Lance Pendleton production)
Reframe Lab: real estate coaching by Lance Pendleton
You’re great with people. This is the structure.
Reframe Lab is a coaching membership for real estate agents, created by Lance Pendleton. It’s where I teach that structure. We meet live on Zoom every Monday and Wednesday at noon Eastern, for 30 minutes each. The last Monday of each month, except December, is the free workshop. You get your own members’ platform at lab.lancependleton.com, with everything in one place.
For agents who are good at the work and overwhelmed by everything around it.
For
Agents who want the follow-up to happen on a bad week too.
Agents who have done the big push and watched everyone stop.
Not for
Anyone who wants scripts to recite.
Anyone who wants to be asked how many calls they made.
What is included.
Every sprint is included.
Each four-week sprint, as it runs.
Monday Detox
Monday Detox is every Monday at noon Eastern. We spend 30 minutes live planning the week together, and you leave with the smallest true next step. On the last Monday of each month, that slot is the free workshop. The sprint session is from 2:00 to 3:00 PM Eastern, when a sprint is running.
Wednesday Dopamine Boost
Wednesday Dopamine Boost is every Wednesday at noon Eastern. We spend 30 minutes live on the people you love and like in your database.
The course library
Self-paced, and added as each course is finished. Reframe Lab Marketing ranks LinkedIn, YouTube, Google Business and local search by what moves your business, so you know what to fix first. A course on focus explains why willpower was never the right fuel, and what to do instead. The Senior Partner covers working with clients 65 and over. AI Fundamentals for Real Estate Agents explains what AI does well and where it gets things wrong. Then Building Your AI Chief of Staff sets up an assistant that reads your meetings and email and drafts your follow-ups. You send them.
Handouts in one place
Every course handout and every sprint’s slides and tools, each on its lesson at lab.lancependleton.com.
Canva Client Materials
A buyer’s guide, a seller’s guide and a working-together document. You walk in looking premium.
Everything in one place
Your members’ platform holds every sprint, the Monday and Wednesday Zoom links, the courses as they’re added and the handouts. One login gets you all of it, so you always know where to go.
Cold Lead Handoff and Vetting
We screen your cold names and hand back the people who want to move. Email them to Ana at ana@lancependleton.com.
What real estate coaching costs at Reframe Lab.
$399 a month, or $3,990 a year
Monthly is the default, because you should not owe me a year before you know whether this works. Yearly is there if you want it.
Cancel anytime, and you keep access through the month you’ve paid for. On the yearly plan, you keep it to the end of the year you’ve paid for.
What happens after you join.
(01)
Sign in at lab.lancependleton.com with the email you used to join. If you didn’t set a password at checkout, an email with a link to set one is on its way. Check the promotions tab if it isn’t in your inbox in two minutes.
(02)
Once you’re in, every sprint is there as it runs, and the Live sessions area has the Zoom links for Monday Detox and Wednesday Dopamine Boost.
(03)
To come back later, use the Go to Reframe Lab link at the top of this page. It opens the same login.
If you join Reframe Lab after a sprint, your sprint fee counts as your first month.
(In order)
The workshop, the sprint and Reframe Lab, side by side.
Cost
Free
When
One hour on Zoom, the last Monday of each month at noon Eastern, except December
Recorded
No
You leave with
A handout, the takeaways and a simple first step
Cost
$497
When
Four Mondays in a row on one topic, from 2:00 to 3:00 PM Eastern
Recorded
Yes. The recording goes up within 48 hours. The slides and the tools are on each lesson before the first session.
You leave with
Tools you keep. In November, a content pack with your name on it and a one-page plan for the next 12 months.
Reframe Lab
Cost
$399 a month, or $3,990 a year
When
Monday Detox and Wednesday Dopamine Boost, 30 minutes each at noon Eastern, plus every sprint
Recorded
Monday Detox and Wednesday Dopamine Boost are live only. Every sprint is recorded.
You leave with
The smallest true next step each Monday, and the tools from every sprint
Short answers.
Who runs it.
Lance Pendleton. I teach every session myself. Reframe Lab is sold by PreTSD LLC, my company.
What it costs.
$399 a month, or $3,990 a year, with every sprint included.
How to cancel.
Cancel anytime, and you keep access through the month you’ve paid for. On the yearly plan, you keep it to the end of the year you’ve paid for. Do it from your account at lab.lancependleton.com, or ask Ana. Email ana@lancependleton.com or call 203-916-9162.
If you miss a live session.
Join the next one, since there’s one every Monday and Wednesday. Monday Detox and Wednesday Dopamine Boost are live only, so there’s no recording to catch up on. The sprint sessions are recorded.
Where the sprint recordings are.
On each session’s lesson at lab.lancependleton.com, within 48 hours. The slides and the tools are already there.
How much time it takes.
Monday Detox and Wednesday Dopamine Boost take 30 minutes each, an hour a week in all. When a sprint is running, add an hour on Mondays from 2:00 to 3:00 PM Eastern. You take the courses at your own pace.
If you can’t sign in.
Email Ana at ana@lancependleton.com or call 203-916-9162, and she’ll get you in.
Is real estate coaching worth it?
It is, when three things are true. You can get back in after a bad week, the program can tell you what week one covers, and it fits how you already work. I wrote the long version. Why Real Estate Coaching Makes You Feel Worse.
20 years training thousands of agents and professionals. Chief Innovation Officer at the largest Sotheby’s International Realty affiliate in the U.S. National Head of Agent Development at Compass as it grew from 6,000 to 30,000 agents.