Logo for Reframe Lab with the word 'REFRAME' inside a partially open orange square and 'LAB' written below in dark blue.
Person handing over a key to another person during a real estate transaction outside.

A behavior-driven system that helps real estate agents build visibility, trust, and consistent growth without overwhelm.

JOIN THE REFRAME LAB

Weekly Schedule to reduce overwhelm and set priorities

Improve messaging, consistency, and consumer trust

Learn what truly resonates with buyers and sellers.

ENTER THE REFRAME LAB

A tidy workspace with a laptop, desktop monitor, wireless mouse on a leather mouse pad, potted succulent, water bottle, and a wooden planter with a green plant on a light wood desk, illuminated by natural light.

  • ReFrame Lab is a calm weekly rhythm that reduces stress and overwhelm while improving marketing consistency. The focus is behavioral psychology and consumer insight, not hype. You take simple actions that increase meaningful connection and build trust over time.

    • Consumer clarity first, not agent scripts

    • Calm execution, not constant hustle

    • Differentiation that feels human and easy

    • Systems that compound: messaging, content, outreach, and organization

  • ReFrame Lab is designed for real estate agents who want a calmer, clearer week and a stronger business.

    It’s a fit if you want:

    • Prioritization, organization, time management, and balance

    • Frameworks rooted in consumer behavior

    • Simple actions that build connection and trust

    • Clear messaging for conflict points like pricing, compensation, and expectations

    • Vetted conversations instead of raw “leads”

    • A better way to work a cold or unknown list without spammy tactics

    Time commitment: About 3.5 hours per week total for the full program option.

  • What you’ll walk away with

    • Clearer positioning and messaging that consumers understand

    • A weekly routine you can actually sustain

    • A repeatable visibility system across the right channels for you

    • Better conversations that feel calm, confident, and human

    • Tools that save time: checklists, scripts, templates, and trackers

  • Whenever you are ready to begin!

    Here is The ReFrame Lab weekly cadence

    This rhythm is the backbone of the full program experience. It’s designed to reduce overwhelm and increase momentum in simple, repeatable steps.

    Detox Plan (Monday, 30 minutes, 9:00 AM or 12:00 PM ET)

    Start the week clear. You set priorities across Self, Business, Clients, and Family, protect self-care, and leave with one “If nothing else” commitment.

    The Clinic (Tuesday, 45 minutes, 1:00 PM ET, recorded)

    Weekly lesson on differentiation and consumer communication. Learn what to stop doing, what buyers and sellers respond to, and how to handle stress and conflict points with plain-language talk tracks and examples.

    Dopamine Boost (Wednesday, 30 minutes, 9:00 AM or 12:00 PM ET)

    A live working session where you connect, not pitch. You complete three high-touch engagements and three digital engagements in 30 minutes. The rule is simple: be bright, be brief, be gone.

  • A Calm Weekly System

    (No More Chaos)

    Follow a simple weekly rhythm that reduces overwhelm and keeps you moving forward with clear priorities and a realistic plan.

  • Real Differentiation

    Consumers Actually Feel

    Learn how to explain what makes you different in plain English, with talk tracks and examples built around how buyers and sellers really decide.

  • The 3+3 Connection Sprint

    (Done in 30 Minutes)

    Complete three high-touch check-ins and three digital visibility actions live, so outreach and marketing happen every week without homework.

  • Channel Focus

    (Stop Guessing Where to Post)

    Use decision tools to pick the highest-ROI platforms for your time, then commit to a clear 90-day plan that creates momentum.

  • A Repeatable Content Engine

    (1 Recording → Weeks of Posts)

    Get frameworks for short-form video, story arcs, repurposing, and a simple calendar so your content becomes consistent and easy.

  • Profiles + Video

    That Build Trust Fast

    Optimize your presence (especially LinkedIn) and improve video quality with quick checklists so you look credible without expensive gear.

  • CRM + Pipeline Simplification

    (Turn Contacts into a System)

    Clean up your database, set smart filters, and run a quick weekly routine so follow-up becomes organized, human, and consistent.

  • SEO + Website Conversion Tools

    (Your Site Should Work for You)

    Use templates for landing pages, lead magnet placement, and fast blogs so your website becomes a trust and lead asset over time.

  • Google Business Profile Growth

    (Local Visibility that Compounds)

    Follow a proven GBP system for reviews, posts, photos, and citations to improve local presence and credibility in your market.

  • Accountability

    That Sticks.

    Built-in tracking and routines help you follow through, even during busy weeks, so results compound instead of resetting.

Lance Pendleton in a blue blazer sitting at a white table with an open MacBook in front of him, resting his chin on his hand, looking at the camera with a slight smile, in a modern kitchen setting.

Practical Strategies. Simple Execution.

Built by Lance Pendleton

Lance is a consumer-first real estate educator and the CEO and Founder of ReFrame Realty. He brings more than two decades of experience educating sales professionals and entrepreneurs across the U.S.

ReFrame Lab brings together the proven frameworks, templates, and weekly cadence he uses to help agents communicate clearly, reduce stress, and create real differentiation with consistent visibility.

GET STARTED

“I have been in real estate for 30 years and have heard all of the rah rah in various iterations - all saying basically the same thing. Doing it the same way. The reason I work with Lance is simple - he thinks outside the box. He sees opportunities where others do not. THAT has value - and is delightfully refreshing!”

Lisamari Emery- Managing Broker- Senior Real Estate Specialist (SRES)

JUST NEED MARKETING GUIDANCE?

Not ready to join the ReFrame Agent Program- weekly experience? Explore the ReFrame Marketing Course.

Person wearing a brown sweater working on a laptop at a wooden table by a window.

The Reframe Marketing Course is Lance Pendleton’s self-paced training built to help real estate agents simplify their marketing and get consistent without guessing. You’ll learn how to choose the right channels, clarify your messaging, create a repeatable content plan, and turn one piece of content into multiple posts with simple templates and checklists. It’s designed to be practical, fast to implement, and easy to revisit.

REFRAME MARKETING COURSE

Frequently Asked Questions

  • Reframe Lab is Lance Pendleton’s training hub for real estate agents, built on consumer behavior and simple weekly execution. It helps you build visibility, trust, and consistent growth without overwhelm.

  • The Reframe Agent Program includes the full Reframe Marketing Course plus the live weekly rhythm: Detox Plan, Clinic (recorded), and Dopamine Boost. It also includes access to the referral system with vetted conversations.

  • The Reframe Marketing Course is a self-paced course library with the core marketing frameworks, templates, and implementation guides to improve messaging, consistency, and consumer trust.

  • About 3.5 hours per week total, designed to be sustainable and calm.

  • Both. New agents get structure and clarity fast. Experienced agents get sharper differentiation, calmer execution, and a system that compounds.

  • Reframe Lab is not a “raw leads” course. It’s a consumer-first system for trust, visibility, and better conversations. The full program option also includes vetted conversations through the referral system.