Lance Pendleton is a real estate executive, business coach, and podcast host focused on consumer behavior, agent performance, and high-pressure decision-making. Known for straightforward advice, humor, and storytelling, he’s a sought-after keynote speaker and business advisor with more than two decades of experience educating sales professionals and entrepreneurs across the U.S.

He is the Founder and CEO of ReFrame Realty, a brokerage built to better match agents with consumers, and the creator of Reframe Lab, a practical, anti-hype online training hub where agents and entrepreneurs can replace overwhelm with structure and build behavior-driven systems for calm, consistent closings.

Lance has held pivotal leadership roles, including Chief Innovation Officer for the country’s largest Sotheby’s Realty franchise and National Head of Agent Development at Compass during its most rapid growth period, where his work supported more than 30,000 agents nationwide. Those experiences shaped his perspective on the industry’s biggest gaps and reinforced a core belief: real estate improves when consumers feel informed, protected, and empowered.

He also guides buyers and sellers who want support without the pitch, treating a move as a human experience rather than a sales transaction. Lance also hosts the Homes.com podcast “Consumed,” bringing the consumer voice back into real estate conversations, with a simple aim: to reduce noise, lower stress, and create a structure for better decisions.