About Lance Pendleton

Lance Pendleton is a real estate coach, TEDx speaker and author of The Senior Partner, based in Connecticut. He founded PreTSD Consulting, created Reframe Lab and was National Head of Agent Development at Compass.

Join the next free workshop

Free, online, one hour. The last Monday of each month at noon Eastern, except December.

Real estate, minus the nonsense. Structure for agents. Clarity for the people they serve.

No, I never pitched for the Yankees. Different Lance Pendleton.

I’m a different person from the former Major League Baseball pitcher of the same name.

Booking a speaker

A homeowner, or helping one

Lance Pendleton with one hand on his chin and a wry look.

The record.

For years, most of what I tried with agents did not work, and I found out why by accident. Almost nothing we teach an agent matches the work an agent does all day, and that is why none of it held.

Apple

Market trainer at Apple.

Sotheby’s International Realty

Chief Innovation Officer at the largest Sotheby’s International Realty affiliate in the U.S.

Compass

National Head of Agent Development at Compass. Helped develop and train agents as the company grew from 6,000 to 30,000 agents.

PreTSD Consulting

Founder and CEO. The company’s legal name is PreTSD LLC.

Reframe Lab

Creator. About Reframe Lab

Notable

Host of Market Ready, the Notable podcast. Watch Market Ready on YouTube, or listen on Apple Podcasts

Consumed

Host until March 2026. Episodes are still up on Apple Podcasts

20 years training thousands of agents and professionals.

The TEDx talk.

I gave a TEDx talk called “Guiding difficult decisions from monkey brain to wise mind.”

Watch the talk on ted.com

Booking a speaker

Press you can check.

HousingWire, August 2026. Written by Lance. Why real estate brokerages keep losing good agents.

Lab Coat Agents, January 2025. Guest. Breaking the Mold: Modernizing Real Estate Practices, episode 272.

FOX 5 DC, March 2024. Interview. How the real estate commission ruling could change buying and selling.

Lab Coat Agents, September 2021. Quoted. Using psychology to elevate your social presence.

The Philadelphia Inquirer, November 2019. Quoted. Exclusive pocket listings are nothing new.

Inman, December 2017. Written by Lance. How to get agents to try (and love) new technology.

All six open in a new tab.

Press bios.

Short bio.

Lance Pendleton is a real estate coach, TEDx speaker and author of The Senior Partner, based in Connecticut. He founded PreTSD Consulting, created Reframe Lab and was National Head of Agent Development at Compass. He has helped develop and train thousands of agents and professionals. He hosts Market Ready, the Notable podcast.

Longer bio.

Lance Pendleton is a real estate coach, TEDx speaker and author of The Senior Partner, based in Connecticut. He founded PreTSD Consulting, created Reframe Lab and was National Head of Agent Development at Compass. He began as a market trainer at Apple, then served as Chief Innovation Officer at the largest Sotheby’s International Realty affiliate in the U.S. His years at Compass covered its growth from 6,000 to 30,000 agents. Over the past 20 years he has helped develop and train thousands of agents and professionals. His TEDx talk is on ted.com. The Senior Partner has an agent edition and a homeowner edition. Today he is Founder and CEO of PreTSD Consulting and hosts Market Ready, the Notable podcast.

The Senior Partner.

One edition is for agents who serve clients 65 and over. The other is for homeowners and their families. Both came out on July 1, 2026. Agent edition ISBN 9798996313068. Homeowner edition ISBN 9798996313075.

Agent edition

Homeowner edition

Short answers.

Who is Lance Pendleton?

A real estate coach, TEDx speaker and author of The Senior Partner, based in Connecticut. I founded PreTSD Consulting and created Reframe Lab. I’m not the former Major League Baseball pitcher of the same name.

What I did at Compass.

I was National Head of Agent Development while Compass grew from 6,000 to 30,000 agents, and I helped develop and train agents through that growth.

Which podcast I host.

Market Ready, the Notable podcast. I hosted Consumed until March 2026. Its episodes are still up on Apple Podcasts.

How many agents I have trained.

I’ve helped develop and train thousands of agents and professionals over 20 years. Fifteen of those years were in real estate.

What I teach.

I teach real estate agents what comes first in a week, and how to talk with a client when the stakes are high. Neither one is in the training most agents get. I also teach how buyers and sellers make decisions, and how a downsizing sale works for clients 65 and over.

The methods I teach.

Phased engagement is how I slow a sale down for a client over 65. One decision per meeting, in the morning, with a written recap the same day.

The partner bench has 10 core roles. The people who fill them are already in an older homeowner’s life, starting with an elder law attorney.

Agents do four jobs. They are consultants, advocates, advisors and educators, and almost nothing they are taught fits any of the four.

The 150 is the list of people an agent stays in touch with by hand, in four rings of roughly 5, 15, 50 and 150.

For an agent there are only two periods of time, now and not now. The live deal is now and the database is not now. Treat all of it as now and it wears you out.

In a senior home sale there are three kinds of family involvement: decision, information and implementation. The client makes the decision, a wider circle of family hears the options, and the widest circle does the work.

Where I am based.

Connecticut. I work with agents and audiences across the country.

How to book me to speak.

Start on the Speaking page. It has the three keynotes, the TEDx video and a short form.

Where to find press bios and photos.

Higher up this page, under Press bios. The head shots are in the host kit on the Speaking page.

Where to start reading.

Agents, start with the guide to building a senior real estate niche.

Homeowners and families, start with the guide to selling your home after 65.

Everything else is on the articles page.

Lance Pendleton sitting on the floor, leaning in nose to nose with Deegan.

Deegan, my dog, has sat through every talk and is still not impressed.

Ideas from the work, printed.

Some of the lines I use when I teach ended up printed on shirts. I had them made because I wanted to see one in the world, not because anyone needs another tee. The shop runs under the Reframe Lab name, the same name as the coaching program, because I made both.

Now. Not now.

We are not salespeople.

If it’s predictable, it’s preventable.

All your favorite people are weird.

Let me know how that works out for you.

See the rest in the Reframe Lab shop (opens in a new tab)

Enough about me.
Back to work.

Join the next free workshop

Free, online, one hour. The last Monday of each month at noon Eastern, except December.