An Exclusive Offer for ReFrame Lab Members
You close the deals
We handle everything else.
ASSIST PROGRAM
Coaching plus a dedicated Executive Assistant
You're great in front of clients. The deals you close, the rapport you build, the calls that land, that's the part of the job you were built for.
The rest of it —the inbox that fills by lunchtime, the contacts that need updating, the files scattered across folders, the follow-ups you meant to send… is slowly stealing your business.
Reframe Lab Assist is a dedicated Executive Assistant trained to handle your email, calendar, files, and CRM all under the direct supervision of ReFrame Lab’s Director of Operations.
Here’s What You Can Expect:
YOUR INBOX
Inbox to zero by end of every business day. Daily digest before 9am. Routine replies drafted in your voice for your review. Urgent items are escalated within an hour.
YOUR CALENDAR
Morning brief before 8:30 am with your full schedule and top priorities. Travel time is blocked before and after every commitment. Reschedule requests handled without your involvement
YOUR DATABASE
Every lead entered and every interaction logged within 24 hours. Past-client touchpoints on schedule.
YOUR FILES
One clean folder architecture, built and maintained. Every document filed within 24 hours. Any file retrievable in under 30 seconds.
Let’s start with your inbox.
See what the first 30 days looks like
After 30 days, if it's not working, you walk away.
No Commitment
The first conversation is 30 minutes with ReFrame Lab’s Director of Operations. No commitment. We map your stack, match you with an EA, and agree on the starting area
Quick Setup
The ReFrame Assist is an exclusive add-on feature for ReFrame Lab Members for an additional $300/mo.
You walk into every meeting already prepped.
Your inbox empties without you. Your client database is current, whether today was a good day or not.
Here’s what your week looks like:
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A daily brief from your EA. Today's calendar. Today's top three priorities. Anything you need to prepare for. Anything that came in overnight that needs your call.
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Every email tagged, filed, archived. Routine replies drafted in your voice, sitting in your drafts folder for your two-minute review at 2pm. Urgent items escalated to you within an hour of arriving — you never discover them yourself.
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When you opened the CRM this morning, the last interaction was already logged. The client's birthday is on the dashboard. The home anniversary you forgot last year is now a touchpoint that went out automatically.
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When the listing agent emails you asking for the addendum from last Tuesday, you find it in 30 seconds. When the new transaction lands, the folder structure is built before you've finished reading the contract.
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You're back where you started — in front of clients, on the phone, closing deals.
The questions
You're probably asking.
What does this cost?
ReFrame Lab Coaching program is $399/month. The ReFrame Assist is an exclusive add on feature for ReFrame Lab Members for an additional $300/mo.
No setup fee. No long-term commitment. Month-to-month with 30 days' notice to cancel.
What it would typically cost elsewhere
A trained executive assistant working at this scope with a dedicated Director of Operations supervising the placement, monthly scorecards, a pass/fail training standard, and a 48-hour replacement guarantee typically runs several thousand dollars a month. We're able to offer it as a $300 add-on because we focus on four operational areas, one specific audience, the parts of an agent's business that drain them most. It's also what makes the program work.
How is this different from similar EA Services?
Most agents are exceptional with their clients, and they struggle with prioritization, organization, time management, impulse control, and emotional regulation.
By definition, that is their email. Their calendar. Their files. Their CRM.
That’s what ReFrame Lab Assist is designed to take those 4 things off your plate, in the right order, with the right person handling the work.
Reframe Lab Assist was designed around one idea: solve the workload problem.
THE PROMISE
I've been working with agents and brokers for years, and there’s a pattern so consistent it's almost a tell.
They struggle with prioritization, organization, time management, impulse control, and emotional regulation.
By definition, that is their email. Their calendar. Their files. Their CRM.
Now — what if it didn't have to be?
What if...
Your inbox never had more than 10 unread emails at any point in the day? The junk never reached you, every message was tagged and filed the day it arrived, and anything was findable in 30 seconds with a search?
Your calendar was actually built — deep-focus blocks already protected, real space between commitments, a person between you and every new request who already knew how you liked to work? So the next time someone asked for Tuesday at 4, you didn't reflexively say yes — because someone else was already checking whether it actually fit your week?
Your database was clean and current — so you knew exactly who your past clients were, who your active clients were, who was actually in your sphere, and (most importantly) which of those people was most likely to send you the next deal?
Your files lived somewhere — one home, one naming convention, anything findable in seconds, instead of being a graveyard of "Untitled-3.pdf" sitting on your desktop?
All of this can be done. All of this is real.
Behind every Reframe Lab Assist placement is a four-document quality program that protects you, the agent, from the day your EA is placed through every month afterward.
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1. EA Training Standard
Every EA passes a pass/fail evaluation across all four service areas before placement. Every skill is rated Proficient or Mastered. One Developing rating in any area, the EA doesn't go live. The standard is not negotiable. As Ana puts it: "the agent's trust is not a training ground."
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2. 30-Day Output Review
At Day 30 of every new placement, Ana runs a live evaluation in your actual environment — not what the EA can do in theory, but what they are doing in your business. Pass/fail. If they're not at Proficient or Mastered in every area you've activated, they don't continue.
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3. Monthly Quality Scorecard
Four metrics, scored out of 80, every month, forever. 65+ = On Track. 50–64 = Watch — Ana runs a check-in within five business days. Below 50 = formal performance notice within 48 hours. You see the score the same day Ana does. No surprises, no spin.
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4. Replacement Trigger
Defined conditions for replacement, but the most important one is the one you control: your request overrides everything else. If at any point you say, "This isn't working," that is the end of the process. No documentation required. No "are you sure?" call. No review. The replacement process starts within 48 hours of your request
We built this program around what actually works for long-term success, not what looks impressive in the first week.
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Week 1: Kickoff and matching
30-minute call with ReFrame’s Director of Operations. She maps your stack and matches you with an Executive Assistant already trained on the tools you use. You agree on the starting area (almost always email). One short intro call with your EA. That's the entire setup.
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Weeks 2–4 : Email only
Nothing else is touched. You see how it works. You see what the daily digest reads like. You see how your inbox feels when you don't have to think about it. If something's off, we adjust. Nothing else opens until you say so.
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Day 30: Output Review
The Director of Operations runs the live evaluation. Your EA either passes the standard or they don't continue. If you have any reservation, you say it now and we re-match. No charge for the re-match.
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Weeks 5–8: Calendar
Once you're comfortable with email, calendar opens. Same pattern: you see how the morning briefs land, how reminders feel, how reschedules get handled. Trust gets built one piece at a time.
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Weeks 9–12: Files
Folder structure built and populated. Naming convention applied across everything. You see how a quiet, clean file system changes your week.
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Week 12+: CRM Database
The deepest trust ask, saved for last. By now you've seen three full areas operate without you. CRM activation is the easiest hand-off in the program because you've already learned what to expect.
You're not getting another person to manage.
You're getting your week back.
Apply to join Reframe Lab with ReFrame Assist. Month-to-month. Cancel anytime. Everything is included from day one.
No contract required. No long-term commitment. Just structure, support, and results.